Understanding more about your competitors will translate into greater competitive advantages for your business or organization. You will not only reap these rewards online, but will be better informed when formulating offline, real word marketing strategies. Understanding what works or does not work with your competitors can help you better decide which marketing initiative to budget for.
A Continuous and Predatory Approach
Our services leave no stone unturned. We go out of our way to find out as much as we can about our competitors in ways that are completely ethical and in-line with white-hat SEO tactics. Since we are masters of the search, we can easily find an enormous amount of information about competitors by looking at what exists on the web. Through our analytical tracking and reporting services, we keep a close eye on competitors and watch for their changing tactics. When we begin competitive analysis, we start the process of collecting historical data in order to remain ultra competitive. Ultimately, the search engines and the public will decide what websites are most relevant for their searches. Therefore, our services strive to guide our clients in providing the most relevant, well-written, and attractive content that will outperform the competition.
Competitor Inbound Link Analysis
We take an aggressive approach in discovering all backlinks that a competitor has acquired. We identify the backlinks that have not been acquired by the client’s website already and pursue the acquisition of similar inbound links, starting with those we deem most beneficial, such as those originating from the most popular domains. We can also identify illicit paid links by competing websites and mitigate their effect on the search results. We create parity with existing competitor websites by capitalizing on their first mover advantage.
Along with a report on competitor backlinks, the Competitor Intelligence Report will also include our professional estimation of the monthly budget each competitor has for text-based and pay-per-click (PPC) web advertising. We will gather information such as what online directories competitors are paying to be listed in, the wording used in Google Adwords search engine advertisements, and any other websites the competitors are buying advertisments on.
We go so far in its competitor backlink analysis as to identify the offline marketing initiatives of competing businesses that are bringing themselves publicity online. By analyzing numerous competitors, we can identify certain public events they are sponsoring, volunteering efforts their firms may be involved with, and collateral print advertising they are purchasing. This information can be a valuable supplement for your non-web marketing department.
By discovering general keyword statistics and the keyword strategies of competitors, we can determine which long-tail keyword strategies have the greatest potential for increasing visitorship and which will be most difficult to rank. Oftentimes this research provides additional ideas for search keywords that can be targeted to bring in additional visitors by competing directly with competitors.